As companies expand, localisation grows more complex. What works for a small business won’t cut it when you’re managing content across multiple regions and languages. In this post, we’ll dive into scalable approaches to help you manage localisation efficiently as your business grows.

Centralisation vs. Decentralisation: Where Should Your Team Be?

The first question for any growing company is whether to centralise or decentralise localisation efforts. Centralising your translation and localisation team allows for better consistency and control over your content. It ensures you’re sticking to content localisation best practices and maintaining your brand voice globally. However, a decentralised approach allows for greater cultural adaptation –local teams will know the intricacies and preferences of their markets better than a centralised team ever could.

The answer? It’s often a hybrid model: centralising the core localisation strategy while empowering local teams to adapt content for regional audiences.

Automation and Localisation Tools

As your localisation needs scale, manual processes can slow you down. That’s where localisation tools come in handy. From content management systems (CMS) to machine translation, automation can help streamline workflows and reduce errors. However, automation should never completely replace human oversight – technical translation and transcreation often require a human touch to ensure accuracy and cultural relevance.

By using the right localisation workflow tools, businesses can achieve the right balance of speed and quality, ensuring their localisation efforts can scale without sacrificing consistency or accuracy.

Agile Workflows for a Fast-Paced World

Growing businesses need agile processes to keep up with the demands of a global market. Agile workflows allow teams to continuously iterate, test, and improve localised content. Implementing an agile localisation strategy means being flexible and able to adjust quickly to market changes, while still keeping an eye on localisation metrics to track progress and identify areas for improvement.

Tips for Maintaining Consistency

Scaling up doesn’t mean losing consistency. Here are a few tips for keeping your brand message clear while growing globally:

• Develop a Style Guide: This ensures all content, whether written or visual, sticks to the same tone, style, and brand voice across markets.
• Invest in Multilingual SEO: Make sure your content is optimised for search engines in all the languages you target. This multilingual SEO approach can significantly boost your visibility and user engagement across different regions.
• Use Centralised CMS: A good CMS will help you manage your content across markets while ensuring you can localise it efficiently.

Conclusion

Scalable localisation ensures efficient growth. By balancing centralisation with local expertise, investing in the right tools, and adopting agile workflows, you can keep your localisation efforts as dynamic as your business.

Ready to grow globally? We’re here to help you scale your localisation strategy, so you can focus on expanding your business!