Budgeting for Multilingual Research: Hidden Costs and Smart Savings Multilingual research budgets rarely go off track because translation itself is wildly misunderstood. More often, they go off track because of…
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Emerging Markets, Emerging Languages: Where Demand Is Growing When teams build a language shortlist for a new year, the conversation often starts in the same place: what should our next…
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How Poor Translation Skews Survey Results and What to Do About It A survey can be translated accurately and still produce unreliable data. That’s the trap many global research teams…
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Translating Open-Ends: Getting Qualitative Nuance Right Open-ended responses are where people sound most like themselves. That’s exactly what makes them valuable, and exactly what makes them difficult to translate well.…
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WHY MARKET RESEARCH NEEDS MORE THAN WORD ACCURACY Global research has never been more ambitious. Brands now launch trackers across global markets simultaneously. Segmentation frameworks are built to scale internationally…
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There’s finally some good news on the language learning front in UK schools, as recent GCSE results reveal an uptick in the number of pupils taking French, Spanish, and German.…
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The Future of Foreign Language Learning at UK Universities The landscape of foreign language learning at UK universities is undergoing significant changes, with a worrying decline in the number of…
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In an increasingly globalised world, translation isn’t just about turning words from one language into another. It’s about taking those words and crafting them into something meaningful for your audience…
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As companies expand, localisation grows more complex. What works for a small business won’t cut it when you’re managing content across multiple regions and languages. In this post, we’ll dive…
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Meet Reuben: Why International Management and French is My Path to Success Following on from our recent review of language learning in the UK, we caught up with Reuben and…
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