One Global recommended a solution involving transcreation as opposed to translation – the process of translating a message, rather than specific phrasing, from one culture to another. That is to say, creating content directly in the target language rather than simply translating word for word.

Transcreation is increasingly used in advertising and marketing services where the message is key to the success of a given campaign as well as ensuring that any images, colours or designs used are suitable for the target local market.

One Global involved the client right from the start and ensured they were able to convey information to our experienced transcreator on the company’s brand, ethos and objectives so that they could be replicated for local target markets.